Driving CRM user adoption – the carrots and the sticks
The working with sales people and CRM systems for a few years now and these are just some of the things . The more carrots and sticks – the better chance of people ‘adopting’ CRM as part of their daily routine. The more CRM becomes part of people’s daily routine, the more data they will put in. The more date they put in, the better reports and Management Information you get out. The more accurate and up to date MI you get out of CRM, the more successful your CRM project has been. Well, that’s what it’s all about isn’t it?
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