Sales Strategy - Ideal customer

Sales Stategy: The 4 Basic Types of Ideal Customers

This quick overview of the 4 basic thinking styles of customers can really pay off for you.

Each thinking style perceives life in its individual way.

Confident Growth

Understand those 4 perceptions and you can understand the 4 basic mindsets of each customer type. As you continue reading this article, you’ll learn the power of thinking like your ideal customer.

What are the key elements in each of the 4 thinking styles of your customers? They are…

· Accuracy
· Efficiency
· Relationships
· Feeling Appreciated

The first type of client feels intensely driven by accuracy. To successfully serve this type of client, you must provide an excessive amount of details about your offering. He or she will make a buying decision based upon comparative analysis. You can improve your chances of making the sale by showing several ways your solution applies to completely solving this person’s challenge. If you rush him or her to decide, you will hit all kinds of obstacles because they want to know all the details. Be prepared to answer all their questions.

The second type of client feels intensely driven to do things efficiently or have things efficiently presented during a sales presentation. With this client, get right to the point of your visit. Speak in succinct, brief terms. That will be greatly appreciated by this client. Respect this person’s valuable time. Be specific about your product, delivery and guarantee. This person will make a fast decision.

The third type of client makes relationships the priority. That means your conversation needs to include personal details, making a personal connection, and stressing the benefit of your product in relation to employee or company advantages. Telling the truth and being genuinely interested in helping this customer to improve their workplace or employee relationships will benefit your sales.

Finally, the 4th type of client needs to feel appreciated. This client thrives on hearing genuine praise. These customers look for impressive solutions with drama, flair or artistry attached. Be sensitive to their need to have the product live up to its unique promise. You’ll surely increase chances of making the sale by doing so.

Are you feeling threatened by the devastating economic conditions? Do you value getting new customers and keeping your current customers? Feel worried about how to cut out your competition? Save yourself time and money by learning about and using this amazing brain knowledge for increased customer attraction. Develop your skill of communicating in terms of what your customer values. They’ll love you for it. It can make the difference between your client buying from one of your competitors instead of from you.